JAKARTA - Since
young, A. Junaedy Ganie has a strong and persistent ambition and determination.
No wonder if the doctorate in business law who started his careers in the field
of insurance starting from door-to-door salesman is now staying at the top
position and is entrusted to ensure BNI Life business transformation.
What are the tricks, Bisnis
Indonesia interviewed the man with glasses in his office recently. Here's
the excerpt:
Well, the naming in
BNI Life office rooms uses the names of cloth, traditional musical instrument
of Indonesia. What does it means?
The front desk is
wrapped with songket motifs. The meeting rooms are named with traditional
fabrics such as batik, ikat, and jumputan rooms on the first floor, there are
also rooms named angklung, sasando, rebana, flute on the second floor and rooms
named with traditional puppets on another floor.
It rests on the idea
to improve the pride on personal ability potential and Indonesia's diverse
cultural roots.
I read the writings
of a French philosophers who said a human is basically a good being, and
because the institution they became evil. In reverse, a good environment can
make a humen become a good being!.
So good working
environment is an important factor in increasing the productivity of the
business.
How was your career
in the insurance world?
I started my
insurance career as a door-to-door salesman. Perhaps my career milestone was
started after a few months becoming an insurance agent in 1978. I managed to
take over from a rival company for personal accident insurance coverage for
about 6,000 taxi drivers from a taxi company in 1978.
I did many
environment visits and introduction to learn the weaknesses of their insurance
programs and ways to overcome it. At that time, the taxi companies spent a lot
of time to update the drivers’ list because the claim will be rejected if an
accident occurs while they had not yet reported to the insurer.
What was your role?
The achievement was
how we can reduce their administrative burden. We modified the original driver
insurance membership which was originally on behalf of each driver to be
insured on the basis of vehicle registration numbers that were not changeable.
All drivers are borne
along when the accident occurs, they have a valid driver's identification card
(KPP). I believe the policy is the first accident insurance policy in
Indonesia, which was made with the concept of now known as unnamed PA policy.
We also provided
lower premiums by changing the original scope of coverage for all types of
accidents to remains equally insure for 24 hours but is limited to occupational
accidents, including during a trip from the house to the cab pool, while on
duty and while on the way home.
It's exactly like
accident insurance from Workers’ Social Security. As I recall, It started long
before Astek/Workers Social Security was establised.
What value you did
hold to sustain a successful career?
In my career, I
uphold the trust and opportunity based on the values of integrity,
accountability, governance and entrepreneurship that is based on passion,
persistency and leading by example.
What strategic
decisions you have ever taken and what was the consequences?
Most of my
experiences rest on the courage to make changes for improvement, innovation,
capacity building, delegation and building strong working team, compliance,
governance, corporate culture transformation, as well as environment character
development.
I believe the key to
successful problem solving starts from problem identification, review and
discussion with the various parties. This is to obtain various viewpoints as a
consideration before making a decision. However, it should also be ready to
take different decisions.
The next step is to
implement it in a disciplined manned and dare to make necessary changes.
What are your tips as
a leader in this field?
I build the business
with heart. I admire those who can become inspirational leader, motivator and
mentor for the environment. I admire a former supervisor in the Asia Pacific
region who have high affinities and were able to win the hearts of his
subordinates. It's something I still seek on.
Who were the
influential persons for your success at the top?
My career in BNI Life
started with a request from shareholders to fill the vacancy in the company’s
independent director. The 2 years period of introduction and togetherness and
compatibility between competences and principles which I profess with the new
vision and mission has made shareholders believed, and trusted me to lead BNI
Life.
Colleagues who at
that time served as chief commissioner participated in providing input to the
shareholders. Not to mention the trust and participation of my colleagues whose
willing to go in together as a team to work together as the Board of BNI Life.
Who’s an idol figure
who inspires you?
Prophet Muhammad is
my main idol, for his leadership at the highest level, and his timeless effect.
Lee Kuan Yew, who was a Prime Minister of Singapore at the age of 35 and at the
age of 42 led Singapore to stand alone, separated from the Federation of
Malaysia while most people predicted the inherited Singapore as an island
without hintherland and a heart without a body would be bound to fail. Lee is
one of the idols who inspired me.
His ability to lead
by applying what I call institutionalized policy and the the rule of law
application in a disciplined manned generated an order and sustainable
stability.
Who are your
inspirational figures in the insurance?
In the insurance
sector, a character that I admire is Henk Greenberg, former chairman and CEO of
AIG. After being delayed for so long I just had time to finish his book with
Lawrence Cunningham titled The AIG Story.
Can you describe
constrains and opportunities in managing the state-controlled subsidiary?
I and the management
team started a new stage in BNI Life roadmap. From a company that was
previously not getting the attention from BNI as a parent company which focus
on the banking business, then targeted to be a fast growing company and pursue
all misses in the past. Surely this must be through not easy processes.
How do you enjoy your
life and what family values according to you?
Saturdays and
Sundays, and holidays are an oasis of daily activities in BNI Life. Besides
social activities that I undertook, togetherness with family is the most
important element to apply the values in the family, although sometimes only
limited on eating out, watching or getting together at home or enjoying the
cuisine made by my daughter, ha - ha - ha.
What’s your hobby on
the weekends?
Satria Nusantara (SN)
is a routine exercise that I have taken in the last 8 years besides the occasional
brisk walking, swimming or golf or accompanying Dexter -our Rottweiler -for a
morning walk. I also spend the time to read books.
Is there any
unaccomplished deams to date?
Of course, but I am
grateful to what I get now.
Is there any desire
in spiritual side to, for instance, manage philanthropic foundation, in the
future?
Sure it would be
complete if one can enter the spiritual stages and I hope to do so in the
future.
What is your vision
in leading BNI Life in the next 5 years?
The mandate to us who
served since September 20, 2011 is to revitalize BNI Life into a company with
sustainable growth with a vision to be the pride of the nation's leading
insurance company.
We want BNI Life to
be managed prudently, in a professional and competitive manner. After reviewing
various key aspects, we decided that the achievement of this vision should
begin thorough cultural transformation, on all fronts.
Can you explain the
internal constraints or opportunities in the insurance business in Indonesia?
In general, I still
see the scarcity of reliable human resources. However, the existence of a good
operating system role helps the management to determine the company's business
strategy, the spirit of entrepreneurship guarded by the application of risk
management, compliance and governance can be focused on winning business
opportunities as well as constraints in the insurance business in Indonesia.
What about your BNI
Life roadmap blueprint? Can you explain the milestone from year to year? Is
there a significant change from existing blueprints?
The Roadmap towards
Sustainable Growth Phase I of BNI Life blueprint for the period 2012-2015 so
far is still on track. In 2012, the subjects were the capacity building and
empowering the bancassurance business as the company's business backbone.
For 2013 were
accelerating business growth, improving service quality and building strategic
alliances, as well as gaiing public acclaim for the improvement in call center
services.
In 2104, we will
conduct values innovation and expect customer satisfaction and recognition as
evidence of the service reliability and financial performance above the
industry average.
Subsequently, in
2015, we aspire to become the leading insurance company in terms of financial
performance and service quality, achieve awards from external parties and
become the people's choice of life insurance companies.
Interviewers: Yodie Hardiyan & Farodlilah Muqoddam
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